Most lenders, loan brokers, banks, or other lending consultants start with a business owner by taking them one of two directions, (1) either by asking what type of loan they need, or (2) asking what they need the money for, and how much money they need.

We feel this process is pathetic and entirely ineffective. In scenario 1 the assumption is made that the business owner has extensive knowledge of the vast range of commercial lending products available to him/her, and in scenario 2 the assumption is made that the “expert” working with the business owner is void of self interest, void of the selfish interests of the lending institution, and that the person actually knows the vast range of commercial lending products available.

The process by which business owners make commercial financing decisions is broken. Instead RBSL's SmartApp works in the reverse, by asking various qualification questions to determine which lending products the business owner is already qualified for.  The SmartApp only shows the business owner questions that have relevance, and suppresses questions that become irrelevant based on how the business owner answers.

The SmartApp also gives instant results, so at the end of the questionnaire the business owner will find a list of commercial loan products they likely qualify for.  There is no cost, your credit is not pulled, and you don’t even have to give us so much as your name to get the results.