Diagnose 2.0™ Overview

The Diagnose 2.0 tm suite contains a couple revolutionary products.  They carry the power to change the way that business owners seek financing.  The way that a business owner typically determines what type of financing to seek is either to do a little research on the internet, or more commonly, talk to an “expert” about what they have to offer.

The problem is that the “expert” is usually only very well versed in one or two products, and obviously is self-interested in guiding the business owner to apply for those that carry the greatest commissions, are the easiest for the loan agent to manage, or that represent the lowest risk exposure to the lender they work for. 

A whole world exists that is invisible to the business owner...a world where incentives are offered by wholesale lenders to push a specific loan product, a cruise or other bonus is offered to an employee for hitting a quota on a specific loan product, or massive points are paid out to a commissioned agent for selling a specific product at a specific rate.  Usually all of these dynamics are invisible to the business owner.

Another massive problem that exists is that of the lack of knowledge that even the “experts” have.  Banks offer so many different financing types and business bankers turn over so fast, that relying on the advice of a business banker is sometimes risky.  Or as mentioned before, it might be the easiest one for them to put through the process. 

The world of commercial loan brokers is even worse, because not only do all of the problems listed above exist, oftentimes the loan broker doesn’t even have access to all the banks or options that exist, so obviously the will talk circles around the average business owner in pointing out all the nice, shiny, fancy features of the product they can actually sell, even if it isn’t the best option for the business owner.

Working with RBSL is unique in that we do not receive compensation from any lending institution to send you their way.  Everything you pay is visible because it is paid to us by you directly. 

Diagnose 2.0 was designed to solve all of the problems listed above.  Here is a rundown on the two most commonly purchased versions:

Financial Needs Diagnosis 2.0 tm
You need financing because your business plan calls for it (or you just need to reduce costs).  You pencil out what you need and come to a number.  Some of it is for specific items, other amounts are to cover soft costs or estimates.  You arrive at a total dollar amount, but what type(s) of loan products should you combine to arrive at that dollar amount?  Diagnose 2.0 (financial needs version) uncovers what the breakdown should look like.  You will find out what type of financing you need, and for what amounts.

We’re not the bank, so we’re not going to under-shoot it and leave you high and dry without enough money to cover your needs, nor are we a broker, so we have no self interest in steering you a direction that won’t meet your needs.  If we think a certain loan product stinks and is not a good fit you’ll get answers as to why.

Qualification Diagnosis 2.0 tm
The qualification diagnosis version of Diagnose 2.0 is followed by ScoreCard 3.0 depending on what the general qualification criteria points to.  Because most business owners don’t have a real good idea as to what a bank will look at in considering their approval ability relative to a specific type of financing (and the bank isn’t about to disclose it), they never have a real good way to determine what their qualification level is beyond the few obvious items like time in business and personal credit scores. 

Beyond the lack of understanding of the business owner, and an even greater problem, is the lack of knowledge of the agent at the bank or lender.  Years ago banks removed their underwriting departments from local branches.  There are many reasons why, some include efficiency or throughput manipulation reasons, but others are related to keeping business owners in the dark about what they want to see. 

Most business bankers have no idea what the real underwriting criteria is for a specific loan product.  The bank designs an underwriting system that is invisible to the business banker, and limits access to the underwriter on a specific file.  This helped eliminate the “good old boy” system that helped lead to the Savings & Loan collapse in the 1980’s.  So the local banker has a few bullet points of basic criteria that the bank requires, they weed out business owners accordingly, take applications, and then scratch their head over specifics when a loan application is turned down. 

Diagnose 2.0 tm lets us dig in and find out what loan products should even be on your list of consideration.  You can avoid wasting your time on products that you won’t be approved for, and focus on those that you’ll actually have success with. 

Click here for pricing for Diagnose 2.0